Olympic Games albums developed by Panini now available globally, inspiring fan participation and excitement

Lausanne / Modena 15^th July 2024 

• Panini has been appointed by the International Olympic Committee as a licensee for the development of physical and digital stickers and cards album collections globally (outside the USA, China, Russia and Belarus) until 2026, including the Olympic and Paralympic Games Paris 2024 and Olympic and Paralympic Winter Games Milano Cortina 2026.
• In addition to its traditional collections, Panini’s licensed products will incorporate innovative digital integrations targeting new fan groups.
• The “Paris 2024 Album by Panini” has been released in early July.

The International Olympic Committee and Panini are pleased to announce the signing of a License Agreement granting Panini rights to publish physical and digital stickers and cards album products. 

This chapter marks a significant milestone in Panini’s tradition. While Panini  have released  multi-sport and National team specific Olympic collections before,  the scope of this agreement is to offer fans engagement through reveals and unique digital content featuring athletes of different sports from all over the world.   

The Coca-Cola Company enjoys a long-standing partnership with the Panini Group and will collaborate on the Paris 2024 Album by Panini, the first-ever digital collectable album of the Olympic and Paralympic Games.

The partnership kicks off in July 2024 with the "Paris 2024 Album by Panini", a “phygital” project that includes web and mobile applications offering digital card packs, and an album featuring inspirational Olympic and Paralympic legends, icons, landmarks, original artist cards as well as emblems and pictograms of the Olympic and Paralympic Games.  

The digital cards will be linked to special content and reveals, incorporating innovative digital integrations to cater to the evolving interaction with today’s fan community. Digital card packs will also be available to buy in app, offering gold cards which can be redeemed for once in a lifetime prizes such as virtual Q&A sessions with athletes and legends.  

The album contains special Team Coca-Cola athlete digital cards, which can be unlocked by scanning a selection of Coca-Cola portfolio products. 

Paris 2024 physical trading card packs will be on sale on Panini's e-commerce stores. 

About Panini: The Panini Group was established over 60 years ago in Modena, Italy. It has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles globally. A leading publisher of comics, children’s magazines, and manga in Europe and Latin America, the company has distribution channels in more than 150 countries and counts a staff of over 1100 people.

For more information, visit www.paninigroup.com. Contact: Tel. +39 059 382111 - info@panini.it

About the IOC Global Licensing program: As part of the Olympic Agenda 2020 + 5 initiatives the IOC has developed a global licensing program to strengthen and promote the Olympic brand, not only during the Olympic Games, but between the Games as well. The IOC’s core licensing programs include the Olympic Collection, which aims to engage a young and active audience through unique branded products including apparel, toys and games, accessories, stationery items and sports equipment, the Olympic Heritage Collection celebrating the art and designs of previous Olympic Games with high-end items products and limited editions targeted to collectors and Olympic enthusiasts who want to connect with Olympic tradition and their memories of the past Olympic Games and the Olympic and Paralympic Games Collections, which celebrate each upcoming edition of the Games, such as Paris 2024, Milano Cortina 2026 and LA28 and include a wide range of accessories, souvenirs, fan gear and apparel. Through the sale of official merchandise, collectibles and souvenirs, the Olympic licensing programs offer fans a tangible connection to the Olympic Games and the Olympic values.

Olympic and Paralympic branded products are available for sale on the Olympic Shop.