Panini and Games Workshop Announce a new Partnership

Panini UK Ltd today announced a new partnership with Games Workshop to create a range of Warhammer collectables, with 2022 launches for both stickers and trading cards. It’s time to fight for the future of humanity across a vicious, war-torn galaxy! Prepare for battle with Panini’s first new launch, Warhammer 40,000: Warriors of the Emperor Sticker Collection. 

A mighty collection of 204 stickers and 50 Hero Cards, with a buildable box and a double-sided pull-out Space Marines Armoury poster which allows collectors to delve deeper into the 41st Millennium where, driven by war and assaulted by the foul forces of Chaos... Xenos, Daemon and Traitors emerge from the darkness to prey upon the Imperium. The armies of the Emperor rise up to grind these vile enemies to dust with their armoured boots. Inside the sticker album, collectors can honour the Ultramarines, the Dark Angels, the Space Wolves, the Blood Angels and the Sisters of Battle – the supreme and devoted warriors who live each day in endless warfare. All who know Warhammer know… in the grim darkness of the future, there is only war… and this is the sticker collection to bring that war to life!

Jess Tadmor of Panini UK says,

“We are excited to bring Warhammer stickers and trading cards to the marketplace. Warhammer and Panini have great synergy, as consumers actively engaged in the Warhammer setting and Panini’s core collectors are of a similar profile. We are privileged to be given the opportunity to work on such a popular IP with a dedicated fan base  and look forward to working with the team at Games Workshop to create a wide range of products that consumers will love.”

The sticker collection is launching in the UK in spring 2022, with the launch of the trading cards scheduled for autumn 2022 followed by roll-out in other key territories later in the year. The UK launch will be backed by a multi-faceted marketing campaign including heavy investment in digital, album sampling, and coverage across the Warhammer Community digital and social channels.  Panini UK have secured broad distribution across key grocers, convenience, toy, e-commerce and newstrade retailers with in store point of sale to support the launch, as well as a number of floor display units placed in select retailers.

About Panini 
Panini Group was established almost 60 years ago in Modena, Italy has subsidiaries throughout Europe, Latin America and the United States and is the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 150 countries and employs a staff of over 1200. For more information, visit www.paninigroup.com

About Games Workshop

Games Workshop® Group PLC (LSE:GAW.L), based in Nottingham, UK, produces the best fantasy miniatures in the world. Games Workshop designs, manufactures, retails, and distributes its range of Warhammer®: Age of Sigmar® and Warhammer® 40,000® games, miniatures, novels and model kits through more than 523 of its own stores (branded Games Workshop® or Warhammer®), the www.games-workshop.com web store and independent retail channels in more than 50 countries worldwide. More information about Games Workshop and its other, related, brands and product ranges (including our publishing division ‘Black Library’ and our special resin miniatures studio ‘Forge World’) can be found at www.games-workshop.com.