The Premier League and Panini Announce a Further Multi-Year Extension

The Premier League and Panini are excited to announce a further multi-year extension to the Premier League collectables license granted to Panini in 2019. Domestically, sales of Premier League Adrenalyn trading cards have doubled this year to confirm Adrenalyn as the market-leading brand for trading cards in the UK. Panini has also established the iconic Panini sticker album brand as the number-one collectable in the UK with Premier League sticker sales last season climbing to the highest level for 15 years, despite the challenges of the pandemic. Internationally, Premier League collectables are at an all-time high as Panini leverage the strength of the Premier League brand worldwide thanks to its global network.

Mike Riddell, Panini UK Managing Director, said: ‘We are proud to be awarded the most prestigious license in the UK, and we relish the prospect of continuing to grow the market in the coming years.’

Peter Warsop, Panini Group Licensing Director, said: ‘Panini has ignited the Football collectables market in the USA, China and internationally. The Premier League will continue to attract new fans and collectors with Panini enjoying continued substantial growth both domestically and through 60-plus other International markets”.

Will Brass, Premier League Chief Commercial Officer, said: “Stickers and trading cards are a great way for fans around the world to engage with the Premier League and its clubs. Panini has been a great partner since becoming the Premier League’s official sticker and trading card licensee in 2019, and we look forward to continuing to build our relationship over coming seasons.”

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About Panini
Panini Group was established 60 years ago in Modena, Italy. It has subsidiaries throughout Europe, Latin America and the United States. It’s the world leader in the published collectable sector and the leading multi-national publisher of comics, children’s magazines, and manga in Europe and Latin America. The company has distribution channels in more than 150 countries and counts a staff of over 1200 people. For more information, visit
For further information, please contact:
Chris Clover | Panini UK, Brockbourne House, 77 Mount Ephraim, Tunbridge Wells, Kent TN4 8BS ׀ Tel: 01892 500100